Google promises to do better after government pulls ads

  • Google promises to do better after government pulls ads

Google promises to do better after government pulls ads

The Times found that these advertisements resulted in payouts for extremist YouTube creators, including American white nationalist David Duke and Holocaust-denying fundamentalist pastor Steven Anderson, who praised the killing of 49 people in the Pulse nightclub terror attack.

Google, the primary revenue driver for Alphabet Inc, announced it will change its advertising policies after several major brands pulled ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism.

Analysis by The Times showed that blacklists which are created to prevent digital adverts from popping up next to extremist content, are not working.

"Google has been summoned for discussions at the Cabinet Office to explain how it will deliver the high quality of service Government demands on behalf of the taxpayer". Meanwhile, the government has issued an order to suspend all ads on the website unless Google ensures that the related content has been removed.

Google declined to comment on specific partnerships, but in a blog post published today, Google said it's working to give more protection and control to agencies and brands about where their advertisements appear while admitting that the company "doesn't always get it right".

In an unprecedented move, Vietnam has called on all companies doing business in the country to stop advertising on Facebook, YouTube and other social media networks in an attempt to combat what they call "toxic" anti-government media.

Brands like the Guardian, L'Oréal, Argos, and Sainsbury's have also pulled ads from the video platform.

In February a questionable-looking ad featuring Dragons' Den star Deborah Meaden with a black eye - that, when clicked, actually sold sex toys - appeared alongside the Guardian's premium content, leaving staff - and readers - exasperated as to how it got there.

It's unclear if Google and YouTube will police content more because of these incidents, but other social media outlets, including Twitter, have banned and suspended users in the past due to hateful and extremist content.

Sky News understands that the company apologised to senior civil servants representing the Government and pledged a review of their advertising systems.

Johnny Hornby, founder of the advertising group The&Partnership, said that Google risked a boycott from the world's big advertisers unless they 'sort this out'.

We've heard from our advertisers and agencies loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content. He added, "At the same time, we recognise the need to have strict policies that define where Google ads should appear".