'Beauty and the Beast' sets March box office weekend record

  • 'Beauty and the Beast' sets March box office weekend record

'Beauty and the Beast' sets March box office weekend record

"Beauty and the Beast" is now estimated to break the all-time opening weekend record for a PG-rated film set past year by "Finding Dory" as it is now estimated to make $170 million in its opening weekend from 4,210 after grossing $63 million on its opening Saturday. In China, the film grossed $3.4 million on 386 screens.

It's $170 million weekend exceeds the industry's expectations of a $165 million opening and also makes back the film's production budget, which was at $160 million. With detailed attention to the animated original and an enchanting backdrop, this fairy tale has been brought back to life.

"It is a strategy we believe in", Dave Hollis, executive vice president of distribution at Disney said in a telephone interview.

The record had been held by last year's opening of "Batman v Superman: Dawn of Justice". They delivered box-office records and historically high profits for the company past year.

If Beauty and the Beast's success has confirmed anything it's that Disney's live action remakes of their animated classics aren't going to stop anytime soon.

Yes, Dan Stevens was actually on set during the big dance scene in "Beauty and the Beast" - on stilts, no less. The film scored a 71 percent positive rating at Rottentomatoes.com, which compiles critics' ratings.

The film, directed by Oscar victor Bill Condon and based on the 1991 animated film, cost 160 million USA dollars to make. BoxOfficePro.com was forecasting $175 million in weekend sales for the picture.

Another beastly flick took home the No. 2 spot: "Kong: Skull Island", the latest King Kong epic, which notched $28.9 million in its second week in theaters. BoxOfficePro was predicting $27.5 million.

The blockbuster, starring Tom Hiddleston, Brie Larson and Samuel Jackson, cost $25 million more to make than Beauty at $185 million.