Should You Plant The Seeds General Mills And Cheerios Sent You?

  • Should You Plant The Seeds General Mills And Cheerios Sent You?

Should You Plant The Seeds General Mills And Cheerios Sent You?

A mere seven days after the campaign was announced, the General Mills blog shared that 1.5 BILLION wildflower seeds were due to be distributed in the US and Canada. And previous year, it put $4 million toward the USDA's Natural Resources Conservation Service to help farmers plant pollinator habitats. Food crops, from fruit to walnuts to coffee, depend on the pollination work done by bees.

However, not everyone appears to be on the same page with the cereal brand, with ecologist Kathryn Turner telling Lifehacker that several of the seed types are not native to the USA and that they may not even be helpful for bees.

Cheerios said of the move: "Buzz is missing because there's something serious going on with the world's bees".

Cheerios gave away 1.5 billion wildflower seeds to aid ailing bee populations this month, the brand said, depleting its supply and smashing its goal of 100 million donated seeds. That will make all the difference.

But unwanted buzz abounds: The packets Cheerios sent out included seeds for plants deemed invasive in some states and outright banned in others.

Bees play a critical role in our food supply.

The company asked people to plant the seeds in "a bee-friendly habitat in your yard".

On March 11th and 12th, consumers will be invited to explore the grocery store of the future and discover the striking contrast between two very different futures: one without a healthy bee population and the other highlighting everything that Will happen if we work together to bring back the bees. Honey Nut Cheerios plans to host more than 3,000 acres of bee habitat on its oat farms by 2020, General Mills announced.

General Mills has been involved in protecting pollinator habitats since 2011.

"I'm happy that they're promoting bees; that they're promoting pollinators; if it benefits them, that's fine with me; it's getting the word out there; people are talking about it; they're handing out seeds".