Facebook CEO sees augmented reality's future in the camera

Zuckerberg also mentioned that the physical community is strengthened by Facebook's digital relationships and that the pressure for him now will be to push the optimism around the company's goal to make the world more open and connected.

This week, Snap rolled out an AR feature that lets users add special effects to their photos, in addition to the already popular face mask effects, according to The Wall Street Journal.

Standing in front of a packed arena and whilst being watched by millions around the world, Zuckerberg explained how Facebook is making the camera the first augmented reality platform. Again, once these effects have been approved, they can be used in the new Facebook camera app for images, video or Facebook Live streaming events.

Zuckerberg spoke at the annual Facebook Developer Conference, or F8, at the McEnery Convention Center in San Jose, California.

"We are going to work on building common ground, not just getting more opinions out there", Zuckerberg said. Also available to users beginning today: a limited library of augmented effects. Mark Zuckerberg kicked proceedings off by unveiling the company's ambitious plans for augmented reality.

The other camera effect is the Frame studio. Over time I think this will be a really important technology that changes the way we use our phones and all of technology. Over the past decade, Facebook has gone from a single website where people play Farmville to a public company that also owns Instagram, Oculus and What'sApp.

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"It brings real-time data from an actual match that's happening and adds it to your video", Deb Liu, Facebook's Vice President of Platform and Marketplace, said during the keynote.

'Today, we're introducing a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room'.

Also part of the introduction, Facebook launched Facebook Spaces, a virtual reality app where users can view Facebook content with friends in VR, including 360 videos and photos that can transport you to new places.

"It's going to take awhile for this to develop", Zuckerberg said.

When Zuckerberg was asked if Facebook had stopped innovating, he said that the company was preparing its products for the unified Camera Effects Platform.