Facebook Is Testing More Ads in Messenger

  • Facebook Is Testing More Ads in Messenger

Facebook Is Testing More Ads in Messenger

After a limited beta the company performed in Thailand and Australia, Facebook has apparently finally chose to roll out the ads option for everyone who uses Messenger.

With nearly 1.2 billion monthly active users, Facebook Messenger app is one of the largest of its kind on the planet. The social networking giant has also tested Click to Message ads in the USA, which appear in Facebook's News Feed but then link to an experience in Messenger.

As Forbes pointed out, the combined user numbers of both WhatsApp and Messenger could result in a multi-billion giant of a revenue generator over the next few years, owing to their combined number of users of 1.2 billion.

"We'll start slow", Chudnovsky explained.

Click to Message ads were first seen as early as 2015 while Facebook started testing Sponsored Messages ads back in April 2016. Ad products in Messenger now include:Messenger ads - found in the home tab of Messenger. The company has now started injecting image/banner ads in Messenger home screen, after it said that it's running out of ad spaces in News Feed.

Ads will now appear between your messages.

It's worth noting that the betas Facebook performed in Thailand and Australia involved sending almost all Messenger users ads.

Facebook Messenger, quite possibly the most widely used mobile messaging platform, will soon display ads. It will be possible for users to temporarily hide specific ads, but the ads can not be stopped in entirety.

Facebook Inc (NASDAQ:FB) Messenger users may be dismayed to hear that the social media site is launching ads in its messaging service. According to Chudnovsky, most of the Messenger users will get to see them by the end of this year. Also they would be targeting a particular audience as done in Facebook and Instagram. Users also sent one billion messages every month. It allowed businesses to build Messenger bots and communicate to users directly.